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Parsell covers the entire Edmonton metropolitan area with a complete offering: photography, 4K videography, certified drone, Matterport virtual tours and sign installation. The same professional standard that serves hundreds of agents across Quebec and Ontario, now available in Alberta.
Book Now →A turnkey solution combining photography, video, drone and virtual tours. Clear pricing with no hidden fees. Flexible packages suited to all budgets and property types.
An experienced team, proven techniques and ongoing training to ensure a high standard on every assignment. Results guaranteed or reshoot at no charge.
Professional photographs delivered in under 24 hours. Available Monday through Saturday, our team understands the demands and tight deadlines of the real estate market.
We understand Edmonton's unique challenges: extreme seasonal light, the importance of heated garages and finished basements in a cold climate, and what Alberta buyers look for first.
According to the Canadian Real Estate Association, 92% of home buyers begin their search online. Your photos are the first impression, and often the only chance to capture attention.
Properties with professional photos sell on average 32% faster. In Edmonton's balanced market with rising inventory, that can mean thousands saved in carrying costs.
Listings with professional photography achieve sale prices up to 47% higher compared to lower-quality photos. For an average Edmonton home, a significant difference.
An effective real estate image doesn't just show a property, it triggers desire. It's the entry point of every buying decision, the element that captures attention and compels action.
At PARSELL, photography is designed as a strategic lever. Our HDR processing is precisely controlled: multi-exposure blending, natural contrast balance, faithful reproduction of volumes and light. Nothing is left to chance, and above all, nothing is over-processed. The result: sharp, bright, credible images perfectly suited for REALTOR.ca and high-end print materials.
Our attention to detail, often invisible, is what makes the difference. It's what transforms a simple photo into a powerful conversion tool.
Real estate video doesn't just capture attention, it holds it and turns it into action. In a market where everything plays out in seconds, well-executed content makes the difference between a view and a showing.
At PARSELL, every video is crafted as a smooth, immersive experience. Shot in 4K on gimbal stabilization, it follows the natural rhythm of a walkthrough: an entrance that sets the scene, living spaces that breathe, intimate areas that reveal themselves, then an opening to the outdoors. The editing stays clean, precise, serving the space.
For agents looking to amplify their reach, we also offer full advertising videos: scripting, professional narration, bilingual subtitles and integrated calls to action. Formats optimized for Facebook, Instagram and Meta campaigns.
Some properties are best discovered from above. This perspective reveals the architecture, lot layout and how the home integrates with its surroundings.
At PARSELL, aerial imagery is used as a strategic contextualization tool. Every shot is carefully planned to reveal what truly sets a property apart: proximity to water, lot depth, privacy provided by vegetation, integration within the neighbourhood.
Our pilots hold advanced-level Transport Canada certification and are fully insured. This allows us to legally operate in controlled zones, including near Edmonton International Airport, Villeneuve Airport and CFB Edmonton.
Before even scheduling a showing, buyers want to understand the space. A 3D virtual tour lets them do it instantly, at any time, without constraints.
At PARSELL, we use Matterport technology to capture a property in its entirety with remarkable precision. The result: a navigable digital replica where you can move freely, visualize actual volumes, take measurements and validate key details like ceiling height or flow between rooms.
Each tour also includes a dimensioned 2D floor plan. For out-of-province buyers relocating to Edmonton from Toronto or Vancouver, it's a decisive tool: tour, analyze and share a property without having to travel.
An empty space leaves room for interpretation. Virtual staging removes that uncertainty and lets buyers picture themselves immediately.
At PARSELL, our 3D artists furnish rooms while rigorously respecting the architecture, proportions and natural light. Each render is designed to be credible and consistent with the space: scaled furniture, realistic textures, precise shadows.
We also offer before/after visuals for properties in need of renovation. Kitchen, basement, spaces to reimagine, you show not just what is, but what could be.
The sign remains an essential point of contact in the field. Well positioned and installed at the right time, it captures attention and directly supports the listing.
At PARSELL, we handle the entire process: printing, delivery, installation and removal. You send us the address and date, we execute with precision and zero friction.
We offer all formats: brokerage signs, custom designs with your branding, as well as large format options (4×4, 4×8, 8×8) suited for new builds and developments. Your inventory is also managed and stored free of charge.
Edmonton's variety of property types spread across a massive geographic footprint means buyers compare listings from Windermere to Sherwood Park to St. Albert in the same search. Your photos need to compete across city boundaries.
Soaring ceilings, open-concept great rooms and river valley views in Windermere, Crestwood and Glenora demand precise exposure balance between bright windows and interior detail.
Original hardwood floors, heritage trim and renovated kitchens in Strathcona, Belgravia and Ritchie coexist in narrow, deep floorplans with challenging single-side light.
Bright open-concept layouts, modern kitchens and community amenities in Keswick, Chappelle and Summerside reflect the contemporary lifestyle young families want.
Finished basements, triple-car garages, large backyards and school proximity in Sherwood Park, St. Albert and Beaumont are the selling points buyers want to see first.
Lot size, outbuildings and natural surroundings around Devon, Spruce Grove and Stony Plain require both ground-level HDR and aerial drone photography.
From 17 hours of summer daylight to 7 in winter, Edmonton's extreme light variation and cold-climate features like heated garages require a photographer who understands local priorities.
We confirm the property type, your marketing requirements and listing timeline. We choose the ideal time of day to maximize natural light and online impact.
We provide a detailed checklist to prepare the property. Tidy rooms, good lighting and a few staging touches make all the difference.
Our photographer arrives fully equipped. We capture every room to maximize brightness, highlight key features and create immediate impact on REALTOR.ca.
Each image is carefully edited to correct imperfections in exposure, colour and perspective. We remove distractions and optimize for web and print.
High-resolution photos delivered via secure link in under 24 hours. Optimized for REALTOR.ca, social media and real estate websites.
Need adjustments? Retouching included. Reshoot at no charge if needed. Your complete satisfaction is guaranteed.
Photos taken with a phone often have distortions, tilted lines and limited light management. Our professional equipment includes full-frame cameras, perspective-correction lenses and advanced HDR techniques. The result: brighter, more balanced spaces, perfectly straight lines, enhanced volumes, true-to-life colours, and images optimized to attract more clicks and showings.
Yes. 3D Matterport virtual tours are increasingly in demand across the Edmonton metro, particularly for luxury homes in Windermere and Crestwood, executive properties in Sherwood Park and St. Albert, and newer developments in the southwest. They allow out-of-province buyers, including relocators from Toronto and Vancouver, to explore the property before flying in.
The standard turnaround is under 24 hours following the photo session. Images are delivered via a secure link, in formats optimized for REALTOR.ca/MLS, social media and real estate websites. You can publish immediately.
Yes, but with important considerations. Our pilot is RPAS-certified by Transport Canada and holds required commercial insurance. Edmonton has a complex aerial environment: proximity to Edmonton International Airport (YEG), Villeneuve Airport, Canadian Forces Base Edmonton, restricted zones over the downtown core and Legislature grounds, and altitude restrictions along the North Saskatchewan River valley. We verify NAV Canada before every flight.
Yes. Our coverage extends across the entire Edmonton metropolitan area: Sherwood Park, St. Albert, Beaumont, Leduc, Devon, Spruce Grove, Fort Saskatchewan, Stony Plain and Wetaskiwin. Service available 6 days a week.
Edmonton's real estate market has unique characteristics that affect how properties should be photographed. The extreme seasonal light variation (17 hours of summer daylight to 7 in winter), the importance of showcasing heated garages and finished basements, and the need to highlight proximity to the Anthony Henday ring road all require a photographer who understands local buyer priorities.